Marketing Concepts Teacher

We have learned Market and its Types . The market is large and wide we could say it is vast. Producers and manufacturers need to know which part of the market is beneficial for them so they could earn and grow as well they want to know which market has tough competition for them. If we put it in simple words, market segmentation is nothing but dividing a market into small groups on the basis of different needs, behavior, and characteristics. Or, market segmentation is a marketing concept in which a market is divided into small groups of customers. Different types of market segmentation are explained below 1.    Geographic Market Segmentation:   The market is divided on the basis of geographic characteristics like river area, fertile land area, unfertile land, etc. with the study of such geographic feature, the manufacturer can prepare his plans as which kind of product he can sell there, which product or service is suitable and needed in such geographic condit...