Marketing Concepts Teacher

Factors Influencing Buyers Behavior                     Buyer behavior is the process in which a buyer takes a decision about buying a product. After all, buyers are a human being, a human mind can be influenced by many things, therefore, his decisions can also be influenced by many things. So let’s study Factor Influencing Buyers Behavior.                     There are many factors which Influence buyer behavior that’s why we are going categories them with three main heads, Ø Psychology Factors 1.    Age: Age is a common factor which affect buyer behavior. A small child forces his parents to buy a toy, a younger one like to buy a bike, an old people like radio, TV, etc. it shows that an different age group have different needs and wants so it affects buying decisions i...

Have you ever thought about how a consumer takes a decision of buying something? Well, let’s understand buying decision process by taking example of shirt . Humans buy so many things; do you know why did they need to buy so many things? The answer is simple “human buy many things because humans have problems” yes unless there is no problem there is no need to buy anything . So the Identification of Problem is First Stage in consumer buying process. Buyer identifies his problem and selects the commodity which can satisfy his problem. In our example a buyer have problem that what should he wear for job interview. So he understandhe need to ware formal shirt. Thus it create need for formal shirt , then buyer decides his budget. That is Second Stage , Creation / Generation  Of Need And Deciding a Budget. once need is generated and budget is decided the buyer start searching information about that product, like producer, quality, brand, comfortableness of product, etc h...

Buyer : a Buyer is a potential person (needy) and rational (having normal taste, habits, preferences, knowledge like every other people) and ready to buy goods and services at a certain price rate. Buyer Behavior : The study of such buyers is called the study of buyer’s behavior. Buyers are a human being they have some knowledge, thinking capacity, some experiences which they use while taking Buying Decision. Producers or company growth is depended on such decisions. A study of such behavior makes the company/manufacture easy to manipulate their mind or decisions so they can sell their product. Let’s take one example if we think our self as a buyer, then it will be easy to understand. Now think you are a buyer then what will be your first thought, it would be What should I buy? After you had decided on the product you want to buy, then you will think about When should I buy the product/commodity/ goods? Once it is decided you will look for methods that how will you b...

Objectives of Marketing Now we will study the Objectives of Marketing. It is divided in point of views of Three Major Factors for which Marketing is done. These three factors are 1) Consumer / Customer, 2) Producer / Manufacturer, 3) Society. A. Consumer Point of View (Objective for the consumer) : 1.    Satisfactory services: Marketing help to provide satisfactory services to the consumer in other word marketing aims to make a consumer feel satisfied after consumption the product. 2.    Full fill the Demand: Marketing includes a study of the market so it helps to calculate demand and make sure that this consumer demand should be gate fulfill. 3.    Innovations :   Consumer always want something new, something unique, something innovative. A producer can identify this request from market surveys and make appropriate changes in the product. 4.    To retain consumers: Marketing is done to retain current customers and increase...

MARKETING : Now you know what market is so let’s start understanding “ What Is Marketing? ” Marketing means the continuous cycle of business from procurement / obtaining, planning of material goods which ends to sale the goods at end consumer. It includes other relevant functions like planning and studying consumer behavior. In other words, we can also say that “ Marketing means Group of Various Functions Perform for Business which includes Purchase, Grading, Quality Control, Manufacturing According to Customers’ Needs and Requirements, Sales Distribution, of Goods, Taking Feedback (Surveys), Development of Product, Development of Company, Buyer behavior / Consumer behavior, etc. ” Now we know what marketing is then let’s understand some of the   Marketing Functions Marketing Functions : A. Basic / Primary Functions : 1.    Introduce Product: Making people understand that the company has many products. It means introducing company products to p...