Consumer Buying Procedure

Have you ever thought about how a consumer takes a decision of buying something? Well, let’s understand buying decision process by taking example of shirt. Humans buy so many things; do you know why did they need to buy so many things?

The answer is simple “human buy many things because humans have problems” yes unless there is no problem there is no need to buy anything. So the Identification of Problem is First Stage in consumer buying process.

Buyer identifies his problem and selectsthe commodity which can satisfy his problem. In our example a buyer have problem that what should he wear for job interview. So he understandhe need to ware formal shirt.

Thus it create need for formal shirt , then buyer decides his budget. That is Second Stage ,Creation / Generation Of Need And Deciding a Budget.

once need is generated and budget is decided the buyer start searching information about that product, like producer, quality, brand, comfortableness of product, etc he get all that information from Internet, Others reviews, Own experience, News paper, Advertisement, etc. We can say it is Third Stage named Information Search. In our example buyer collect information from others review, friends suggestion and by internet.

With all that information collected a buyer analyses all the options available and decides which formal shirt he should buy. This analyses can be done on the basis of buyers budget, quality, comfort, utility of product, durability, reviews and brand. In our example buyer select XYZ brands formal shirts to buy on the basis of all these criteria. Hence it is our Fourth Stage, named Analysis Of Options.

Now at last buyer go to various shops to get best deal, he even try to buy products online and find best dealer who will provide him a product which will satisfy his need. At the end he purchase a product this is Last Stage called Buying a Product. In our example buyer finally buys a formal shirt of XYZ brand from a mall.

Lets summaries all stages in one by one,

1. Identification of Problem.

2. Creation / Generation Of Need And Deciding a Budget.

3. Information Search.

4. Analysis Of Options.

5. Buying a Product.

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