Marketing Concepts Teacher

Buyer : a Buyer is a potential person (needy) and rational (having normal taste, habits, preferences, knowledge like every other people) and ready to buy goods and services at a certain price rate. Buyer Behavior : The study of such buyers is called the study of buyer’s behavior. Buyers are a human being they have some knowledge, thinking capacity, some experiences which they use while taking Buying Decision. Producers or company growth is depended on such decisions. A study of such behavior makes the company/manufacture easy to manipulate their mind or decisions so they can sell their product. Let’s take one example if we think our self as a buyer, then it will be easy to understand. Now think you are a buyer then what will be your first thought, it would be What should I buy? After you had decided on the product you want to buy, then you will think about When should I buy the product/commodity/ goods? Once it is decided you will look for methods that how will you b...

Objectives of Marketing Now we will study the Objectives of Marketing. It is divided in point of views of Three Major Factors for which Marketing is done. These three factors are 1) Consumer / Customer, 2) Producer / Manufacturer, 3) Society. A. Consumer Point of View (Objective for the consumer) : 1.    Satisfactory services: Marketing help to provide satisfactory services to the consumer in other word marketing aims to make a consumer feel satisfied after consumption the product. 2.    Full fill the Demand: Marketing includes a study of the market so it helps to calculate demand and make sure that this consumer demand should be gate fulfill. 3.    Innovations :   Consumer always want something new, something unique, something innovative. A producer can identify this request from market surveys and make appropriate changes in the product. 4.    To retain consumers: Marketing is done to retain current customers and increase...

MARKETING : Now you know what market is so let’s start understanding “ What Is Marketing? ” Marketing means the continuous cycle of business from procurement / obtaining, planning of material goods which ends to sale the goods at end consumer. It includes other relevant functions like planning and studying consumer behavior. In other words, we can also say that “ Marketing means Group of Various Functions Perform for Business which includes Purchase, Grading, Quality Control, Manufacturing According to Customers’ Needs and Requirements, Sales Distribution, of Goods, Taking Feedback (Surveys), Development of Product, Development of Company, Buyer behavior / Consumer behavior, etc. ” Now we know what marketing is then let’s understand some of the   Marketing Functions Marketing Functions : A. Basic / Primary Functions : 1.    Introduce Product: Making people understand that the company has many products. It means introducing company products to p...

When we heard the word MARKET a lot of images came in our mind like buying, selling, commonplace, seller, buyer, etc. So, we can define the market as “MARKET is a common or special place where buyer and seller come together to sell and buy the good and services” Types of Market : Types of The market is determined on the basis of various factors 1.    On basis of Geographic ·       Local Market: Markets which are situated in a local area. They normally sell perishable goods and done trade within the locality. E.g. Fruit Market, Flower Market, etc. ·       Intrastate Market: This market takes place within the boundary of the state. Buyer and seller both are situated within the one state, they do not cross state boundaries. E.g. trade between Two City. ·       Interstate Market: This market takes place when a trade is done within two or more states. Buyer and seller both are from a...