Marketing Concepts Teacher

Have you ever thought about how a consumer takes a decision of buying something? Well, let’s understand buying decision process by taking example of shirt . Humans buy so many things; do you know why did they need to buy so many things? The answer is simple “human buy many things because humans have problems” yes unless there is no problem there is no need to buy anything . So the Identification of Problem is First Stage in consumer buying process. Buyer identifies his problem and selects the commodity which can satisfy his problem. In our example a buyer have problem that what should he wear for job interview. So he understandhe need to ware formal shirt. Thus it create need for formal shirt , then buyer decides his budget. That is Second Stage , Creation / Generation  Of Need And Deciding a Budget. once need is generated and budget is decided the buyer start searching information about that product, like producer, quality, brand, comfortableness of product, etc h...