Marketing Concepts Teacher

Factors Influencing Buyers Behavior                     Buyer behavior is the process in which a buyer takes a decision about buying a product. After all, buyers are a human being, a human mind can be influenced by many things, therefore, his decisions can also be influenced by many things. So let’s study Factor Influencing Buyers Behavior.                     There are many factors which Influence buyer behavior that’s why we are going categories them with three main heads, Ø Psychology Factors 1.    Age: Age is a common factor which affect buyer behavior. A small child forces his parents to buy a toy, a younger one like to buy a bike, an old people like radio, TV, etc. it shows that an different age group have different needs and wants so it affects buying decisions i...